THERE IS NO QUESTION ABOUT IT, PIP EDWARDS EMULATES COOL. RISING FROM STRENGTH TO STRENGTH AS A STYLIST, CREATIVE DIRECTOR, DESIGNER AND NOW CO-FOUNDER OF P.E NATION, PIP IS QUICKLY BECOMING ONE OF THE NATION’S MOST INFLUENTIAL WOMEN IN THE FASHION GAME.

Starting out her career in risk management at PwC, Pip moved into the PR world and designed for fashion label Ksubi before taking on the role of senior creative and accessories designer at Sass & Bide, followed by Design Director at General Pants Co. 

Passionate about the fashion industry and with nearly two decades of experience under her belt Pip launched P.E Nation in 2016 with business partner, Claire Tregoning. Pip's unique approach to P.E Nation has since caught the attention of retailers internationally with the brand now stocked in around 100 retailers globally including Net A Porter, Selfridges, Lane Crawford, MyTheresa, Shopbop and David Jones.

We sat down with Pip to chat.